 |
|
|
|
|
|
|
|
|
|
|
 |
 |
| 20th February 2009 |
|
Welcome to another edition - designed to help give you another perspective into the minds of consumers out there. We have 5 more insights that we've unearthed, which we hope will inspire your thinking.
Enjoy, Dan. |
|
 |
Enjoying the Downturn
 |
|
GFK NOP have created a great presentation outlining how consumers are enjoying themselves in the downturn - Whether they are spending or saving, consumers are indulging, even if it is moving towards smaller scale treats. We also see how companies are catering to this need for scaled down luxuries. "Can I please have a single scoop Double Mint Chocolate Chip ice-cream with marshmallows, chocolate sauce, sprinkles...and a flake?"
|
Generation G (for Generosity)
 |
|
Consumers are becoming more demanding on corporations to be more aftercare focused and provide better perks than that of their competitors. Trendwatching.com identifies how corporations can join the "Generation G" movement and stay ahead of the game.
|
UK food and drink sales resist recession pressures
 |
|
The topic of food and the recession has been of great interest over the past few months. Foodanddrinkeurope.com explains and figurates the increase in consumer spend on food; evidently the notion of not letting the recession get in the way of purchasing high standards of food and drink is true.
|
"Good time to buy a home"
 |
|
TNS have identified an increased amount of consumer confidence in the housing market as well as other major purchases. It seems as companies struggle to stay strong during these financially unstable times, consumers see this as a golden opportunity for major purchases at good prices.
|
Euromonitor - TOP 10 CONSUMER TRENDS FOR 2009
 |
|
Euromonitor have placed key trends in ten little nutshells, from the increasing need for small luxuries (mentioned above), to the "death of bling" and how the recession is bringing out the Alpha female, as homemakers tackle the competitive and strategic skills of "from scratch" cooking.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
