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| 23rd January 2009 |
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Hello, and welcome to a new publication from HS&P. Each month we'll be producing the top 5 consumer insights - the things that real people are doing out there. We'll try to put together a good mixture of stuff, to keep you thinking - and if you've got something to say on them, or some of your own to suggest, then do get in touch.
Enjoy, Dan. |
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It's getting brighter
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Some new research from Mintel, as a counterpoint from the doom and gloom elsewhere. Whilst the media tell us that it's getting worse and worse, they're seeing some evidence that many consumers are actually feeling a bit more positive this month.
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Evolved Attitudes to Dieting
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"A moment on your lips, a lifetime on your hips"; a saying generally ignored during the Christmas festivities, with the result that people tend to be conscious of their diet (and holiday weight) in January. Euromonitor, however, is seeing that consumers are less interested in extreme diet solutions and that the big opportunities for brands are to show how lifestyle advice and healthy eating can fit into peoples increasingly hectic lifestyles.
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LuxYOUry
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As discount brands enjoy growth and the attention of the press, Trendwatching.com has identified a counter-trend to this, which they're calling LuxYOUry. In a nutshell, they're seeing people taking their own definition of what constitutes luxury, and mixing it with non-luxury products as they please. Dom Perignon Champagne with Aldi food, anyone?
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A life more simple
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"As a backlash against the fast pace of the modern world, people will try to take greater control of their lives and find pleasure in simple things". In their webinar, Mintel talk about this as a part of the 5 big trends they're seeing for 2009.
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Charity and the current climate
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A wonderful piece of analysis from Hitwise, showing that in the US, as the Dow Jones fell, visits to charitable sites rose. Good to know that the milk of human kindness is still flowing, despite what you may hear on the news.
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