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| 16th February 2009 |
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Last issue we talked about the growth of social networking and social consolidation. This issue is a real round up not to be missed with SEO tricks to avoid, a demystification of cloud computing, new information on data capture rules and even a senior citizens Facebook. It's also interesting to see email being used as a very quick way to respond against a high profile subject. Oh and Google not content with the land around us has entered the remaining chartable area of Earth - the deep blue sea! - Happy Reading, Garry & Mark |
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After the snow - a blizzard of e-mails
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Immediately after the heavy snow fall that saw large swathes of the UK ground to a halt on Monday 2 February, a flurry (pardon the pun) of e-mails with snow themed subject lines were transmitted by on-the-ball marketers including John Lewis, Aveda, Blacks Leisure and Blockbuster in the hope of catching people stuck at home. Best line has to go to Dorothy Perkins for - Snowed in? Shop online for a stylish start to spring!
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Down into the depths with Google Ocean
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Google announced today that users can now explore the ocean through Google Earth. Google Earth is becoming a more complete product and in their words, "gives the company a new way to bring its brand to the world, notably with students for whom the software will help supplant atlases and encyclopaedias."
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Five cloud computing myths exploded
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Do you keep hearing the tech guy fiddling with his Google Android equipped mobile phone mumbling that cloud computing is the next big thing? Or don't know your SaaS (Software-as-a-service) from your elbow?
Znet have exposed some of the myths and explains what it is and is not.
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Facebook for your gran
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Is there a place to go from Facebook when your arthritis starts to kick in? Finerday.com is a social network site targeted at 65+ silver surfers.
Enabling users to stay in touch with their friends and family, the site will provide ample opportunity for advertisers to chase after the recession proof grey pound.
Makers of stair lifts, boiled sweets and tartan wheeled shopping bags start queuing.
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Firms back data protection pledge
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Data Protection - two words that come up when ever you are working with other people's data. Consumers are becoming more and more wary of giving it. The Information Commissioner (the writers of the legislation) has created a new opt-in best practice to guide direct marketers.
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Dirty SEO tricks you should avoid
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Search Engine Optimisation (SEO) should be the first thing you think of when developing or revamping your website but is your agency delivering the results or are they digging you into a virtual hole? Find out what is good practice and what could get you no listing at all.
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Google on trial over video
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An imminent trial involving Google could have a significant impact on user-generated content online. Currently the world's leading search engine is being sued in Italy over a video clip that was placed on the Google Video site. Depending on how the judgement goes, it could have greater ramifications for how brand owners allow consumers to get involved with their brands.
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Uniqlo's UniQlock
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Uniqlo's UniQlock campaign has now come to the iPhone. Despite being a massive download and having lengthy pre-load times, it is still managing to attract rave reviews on iTunes. Evidence that consumers will give brands their time if the idea is creative enough? Or just that geeky iPhone users will do anything to show off their toys? You decide.
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